Important Ecommerce Trends for 2018
Over more than half of the world's population now love to shop online by sitting at their cozy bed or armchair. The boom of eCommerce has clearly brought some huge remarkable changes in the retail segment and in consumers' buying behaviors. For you as well as all other retail enterprises, it is no longer a choice to have an online storefront. Rather, it's imperative to stay in the game. However, for those who already own a vibrant store, it isn't an easy at all. There are many alike retailers getting into the scene every day. So, what is important for the existing players in the market is to keep them updated with the latest trends being unleashed by eCommerce evolution every year.
If you have a reigning position in the online retail market, then do not miss out the following trends that eCommerce sector is pushing out presently.
Increased mobile use
"The future of eCommerce will be ruled by mobiles" studies have revealed. With a hefty proportion of consumers now tapping into their phone's screens to place orders instead of logging into the site via their desktops. Further, with Google's announcement on the ranking algorithm that it would count on the mobile responsiveness of a site, there was even a greater push in the mobile purchases via an app that is site's exact replication.
Voice Purchases in on rise
While the smartphones are recently being integrated with voice assistants, eCommerce has a great scope to leverage that to offer more personalized shopping experiences. The voice assistants help users to execute different tasks on the phone by speaking it. So, an eCommerce app can deploy it too so buyers can search products just by voicing their wants.
More enhanced fulfillment and payment options
Apart from flexible shipping options, like free-shipping within a specific distance or above a certain order amount, eCommerce owners are offering more lucrative fulfillment to beat out the competition. They are coming up the premium shipping options like same-day delivery, speedy delivery., order-pickup from in-stores and so forth. On the payment side, new options unraveled like Purchase now-Pay Later, e-Wallet, Mobile pay, etc. Thus, on an obvious note, you need to consider them too for securing your position in the market.
Chatbots along with Messenger feature
Chatbots that helps in personalized interaction via the messenger will be on rise in eCommerce segment. Retailers are using them to send out personalize marketing content, recommend product purchases, and notify on deals or coupon offers. Furthermore, with Chatbots, retailers can pay heed to customers service requests or queries any time and get them solved instantly. With increasing relevance of personalization in eCommerce, Chatbots trend is sure to grow more prominent.
It's 2018 where mobile presence has overshadowed everything else in the world. Hundreds of range of mobile devices with different OS platforms are being used by people to search for things online. So, it won't be any more fruitful for the eCommerce businesses to just target only particular devices. They have to target all, from smartphones to iPhones, tablets to laptops and desktops.
Video integrations along with AR
Popular eCommerce giants have already pushed forth this trend. They are using up videos to showcase products or demonstrate their uses. Besides, some are also toying with the concept of Augmented Reality where users can try a product virtually on screens.
Storytelling that captivates viewers more
Well, in eCommerce marketing, storytelling nowadays goes well to lure visitors to buy because that directly links their lifestyle to the brand. It pinches the emotions of the buyers. Different stats, consumption tips or habits will help in making a difference in the perception of individuals.
That was all for now! The retailers who consider themselves to be a stronger player in the market, need to quickly grasp one or few of these trends as fast as possible before time runs out.
Rob Stephen is an experienced OpenCart developer at PHPProgrammers, a top-notch eCommerce development company in Australia who has been working for over 6 years. To get more of his writings on tips and trends of eCommerce, follow the Facebook page.